Sure you can buy an ad in the paper or pay for clicks via Google AdWords, but why pay when you dont have to? There are ways to recruit Members for free, or at a very nominal cost.
1. Hand Out Flyers and Hang Flyers (low cost)
If your social group is focused in a specific geographic area, handing out flyers may work for you! Stand at the local bus stop or train station during the morning or night rush, put flyers on cars at a public park, hang flyers in your local library, etc. Figure out where your potential Members may be and get your flyer in front of them. Concerned about cost? No one says your flyer needs to be glossy and printed in vibrant color.
When I first started, my flyers were black and white and were printed on standard white printer paper. Remember, you have to start somewhere! But if you do have a budget and you want some cheap postcards, check out VistaPrint.com. If you want to rent equipment for making your own postcards check out ABComrents.com. They even have a deal where you can get business cards for free (I used this the first 2 years when I had a $0 budget).
Disclaimer: Make sure you abide by all laws when passing out or hangingflyers.
2. Use Social Media (no cost) This is a no brainer! Not only should you have a Facebook Business Page and/or Group Page but you should also take the time to post about your group whenever and wherever you can. Again, figure out where your potential Members are and go there. Looking for moms? Post to the local breastfeeding group. Want to find Young Professionals? Then maybe post on a popular bar page (especially do this once …